The style invented in the early nineteenth century as attention-grabbing novelty display designs. The result is a dramatic effect, in which the letters seem to have been printed the wrong way round. This is the reverse of the vertical lines being the same width or thicker than horizontals, which is normal in Latin-alphabet writing and especially printing. ![]() Ī reverse-contrast or reverse-stress letterform is a design in which the stress is reversed from the norm: a typeface or custom lettering where the horizontal lines are the thickest. Both typefaces are very bold, but the fat face's thick lines are the verticals as normal and the Italian's are the horizontals. Shown below it is a " fat face" design, a type also popular in early 19th century printing. ![]() Reverse-contrast "Italian" type in an 1828 specimen book by the George Bruce company of New York.
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